The Aim Alignment Framework™

Stop Setting Goals That Go Nowhere.

How To Align Team Goals With Corporate Objectives For Maximum Impact & Growth

In 2019, Harvard Business Review found that only 20% of companies successfully achieve just 80% of their strategic goals.

You know the signs…

Darts flying towards dartboard with one dart hitting bullseye.

Every year, everyone in the organization sets goals. Team goals, individual goals. Maybe your executive team even goes on a yearly ‘retreat’ to plan out next year’s initiatives.

And every year….they fall short.

You think everyone is throwing their darts at the same dart board, but most darts either completely miss the board or fall short before ever reaching it.

Teams forget. Priorities shift. Accountability fades. Or maybe they were the same general ‘Do what we can to support the corporate initiatives.’ You laugh…either because that sounds completely ridiculous…or because you can relate.

This scenario plays out over and over again with organizations that lack alignment and don’t know how to get unstuck.

When goals are disconnected from daily work, or buried in a spreadsheet no one checks, they don’t stand a chance.

Goals don’t fail at the finish line. They fail at the starting line.

You know your people are busy, they just aren’t…productive.

They’re working hard, but not toward the right things.

And worst of all, your teams start to feel like their work doesn’t matter. Cue disengagement, missed milestones, and stalled growth.

But when every goal ties directly to your mission and corporate objectives, and every employee knows how they contribute, momentum becomes inevitable.

I worked with a company that had big ideas, but no traction.

They wanted to 10x their growth in 5 years.

But they had been setting the same vague goals for years, wondering why nothing ever changed.

I realized the problem wasn’t a lack of passion, it was a lack of alignment.

So, I built a goal setting framework that connected the dots from top-level vision all the way down to individual execution. The framework forced alignment.

Every goal aligned with the bigger mission.

Every team knew exactly how their work mattered.

Every decision was tied to measurable progress.

FINALLY! Clarity, momentum, and real results.

As I worked with other organizations, I started seeing a pattern. Many had the SAME problem.

So I shared my framework with them. And they had the SAME result.

That framework became what I now call The Aim Alignment Framework™ - and it’s helping organization’s every where stop spinning their wheels and start moving forward with focus.

Most goal-setting frameworks teach you how to write SMART goals and categorize them into neat little circles around the bullseye.

It looks clean on paper, but in practice? It’s chaos.

Because each one of those circles is still a silo.

And no one is aiming at the same thing…just circling it - spinning in motion without making real progress. Mistaking movement for momentum. Confusing activity with alignment.

The Aim Alignment Framework™ flips the traditional model.

It’s not about the rings around the dartboard.

It’s about aligning every dart to hit the same center.

Every goal, every action, every team member, aimed with precision at the mission that matters.

This isn’t motivational fluff or theoretical planning.

It’s a performance framework that helps organizations execute with clarity, alignment, and measurable momentum.